hi,
I am a freelance Art Director
based in Hamburg,
offering conceptual thinking
and design in all media.
This page highlights my work
from Germany and the UK.
daniel patterson
category
Integrated Campaign
title
Persil
Live in Sin
credits
Daniel Patterson
brief
Enhance awareness of Persil for young people who buy predominantly no-name products.
 
solution
At some point everybody has sinned – youthful follies from the past or small weird and silly sins in the daily grind make us laugh. Persil tells weird and silly stories about peoples sins, that ended up somehow in dirty clothes. There’s a story behind each stain. Persil plays the role of a confessor that cleanses our clothes from all sins. It clears the way for a community that wants to sin and loves to share its sins with other people.
category
Special Digital Formats
title
Nintendo Wii
Digital High Striker
credits
Mathias Häuser, Daniel Patterson
film
brief
Advertise a product from a global brand in a way that couldn’t be conceived five years ago, to an audience of your choice.
 
solution
A digital billboard is installed next to the Hamburg television tower – a Wii remote attached to it – to demonstrate the technical aspects of a Nintendo Wii. The billboard invites people to play High Striker. A light installation on the tower gives the effect of an oversized skyrocketing weight.
category
Application, Integrated Campaign
title
Ford Fiesta
Where the action is
credits
Daniel Patterson
brief
Enhance Fiesta’s credential of being a style icon of its generation, which is inspired by the most recent of influences. The Fiesta is representative of the spirit of our time.
 
solution
The new campaign introduces a new key feature for the Fiesta which enhances trendsetters’ and urbanites’ awareness of the car. The Fiesta has an instinct for hot spots like clubs, bars, restaurants and other hidden haunts – it knows where the action is.
This instinct is in fact a mobile navigation app by Ford which is connectable to the car’s audio system. The app is constantly updated by every participant who knows a hot spot and wants to share it.
category
Typography
title
Typeface
Cogwheel
credits
Daniel Patterson
film
description
Originally designed for a d&ad brief by Research Studios (Fuse Magazine). The idea was to bring motion into a typeface.
 
 
Later used in 'Tempo Enigmático', a motion design project using voice recording and typography. It’s a short film about time, inspired by Pascal Mercier’s book 'Night Train to Lisbon'.
category
Integrated Campaign
title
Budweiser
What iz you wishin' for?
credits
Daniel Patterson, Raphael Schils
brief
Come up with a big idea for Budweiser, which turns away from its lazy and boring image.
 
solution
Budweiser wants to find out, what mans’ biggest wish is. And who is best schooled in wishes: of course – a genie. We have Sacha Baron Cohen alias Ali G as a reinterpretation of the female genie from the 1960s American sitcom, a huge walk-in Budweiser bottle and a quite cool sofa in it. Cohen interviews men about their biggest wish. In the end, one wish will be satisfied by Budweiser.
category
Integrated Campaign / Art, Culture, Event
title
Die Akte Doe
Wie viel Zeit uns bleibt
credits
Daniel Patterson, Raphael Schils
film
website
description
Die Akte Doe (The Doe File) is a story about life and death – told in the communication channels of advertising.
 
 
The reader is conducted through 3 phases over a period of several days, each phase includes different media such as direct mail, microsite, postcards, films, blog, street art wall and audio book.
category
Dialogue Marketing
title
Land Rover
This kit may change your life
credits
Daniel Patterson, Raphael Schils
description
A direct mail with a model kit of a Land Rover Defender is forwarded to prospects. It includes the packaging, a manual and the kit itself. A warning on the box says: 'This Kit may Change Your Life.' And it possibly will.
 
 
The manual is not a usual construction manual, but one which sends the prospect to a place of his choice. He has to pick up the kit and a camera, to take a photo of his model in front of a beautiful scenery. Afterwards he can entry a photo competition and win a Defender on the scale of 1:1.
category
Animation
title
Sciencemuseum
Saved from a kiss
credits
Daniel Patterson, Sarah Schmitt
film
brief
Create a short animation that will capture the imagination of 8-14-year-olds, taking the bizarre, wonderful, non-existent existence of the black hole as your starting point.
 
solution
A stop motion animation featuring Elisabeth and George. Elisabeth is in love with George, she would like to kiss him. But George doesn’t like kisses – or girls. They are stupid. The problem is solved for him by a black hole.
category
Relationship Marketing
title
Post Office®
Get the feel of saving
credits
Daniel Patterson
brief
Most young people don’t know anything about money investment and its advantages and risks. Launch a campaign for Post Office® that educates them at a young age (between 10 and 15 with a loyality programme aimed up to 25 year olds) and builds up a constant relationship over a longer period.
 
solution
People at this age are interested in virtuality and the web. So why not use this interest and knowledge to educate them in making an investment. Post Office® launches a campaign for an unlimited period which offers young people the opportunity to open a free online account for their investment. The investment is something they value – instead of money they upload a photo of anything that has an emotional value.
With their first upload they get a virtual storage space of 100 mb, which they can use for uploading and sharing files. Every month they have to upload a new photo of something they value, to get an extra storage space of 25 mb. If they don’t, they reduce the chance of winning a proper investment account with a little seed capital at a monthly competition. The results are a visual development process of young peoples’ values, a real benefit for all participants that use their storage space and a constant relationship.
category
Television Commercials
title
Alfa Romeo
Romeo & Juliet
credits
Daniel Patterson, Carolin Uhde
film
brief
Create a TV commercial for the Alfa Romeo 8c Spider, without showing the car. Impart feelings and emotions of the brand rather than using current mechanics of conventional car commercials. There’s no money for 3d or a shooting.
 
solution
We’ve created a 40 second commercial about the biggest love story of all time. Your hear Romeo and Juliet talking about the love of their life, accompanied by typographic elements. In the background you hear the 'City of Prague Philharmonic Orchestra' playing 'Balcony Scene'. It turns out that their verses aren’t meant to be adressed to each other but to the 8c Spider.
category
Sales Promotion
title
Ted Baker
Who killed Summer?
credits
Daniel Patterson, Raphael Schils
film
brief
Devise a campaign for the launch of the Ted Baker Autumn/Winter collections, that makes use of our store windows as its primary vehicle.
 
solution
In Autumn and Winter you want to curl up on the sofa and watch a good old black-and-white horror. Ted Baker caters for this mood by turning their windows into a living room and showing a short and weird horror. You see somebody walking over the cemetery and finally stumbling upon the inconceivable – Summers‘ gravestone. But who killed Summer? With this question people are invited to discover the guilty party inside. Once inside the store a giveaway unveils the explosive case.
category
Special Digital Formats
title
Bogner
DGtise Jacket
credits
Mathias Häuser, Daniel Patterson
description
Snowboarders can slip into an interactive digital experience. An interactive jacket transforms the fun park into a video game and the snowboarder becomes the controller. Freestyles can be saved and viewed at leisure. Boarders can influence their own jacket appearance by uploading designs and videos themselves.
 
 
The surface of the DGtise Jacket is made up using organic LED‘s and functions as a completely flexible dynamic display. In this way it can generate any type of picture in a digital form and therefore limitless in the design combinations it can offer.
In the freestyle mode it detects every movement the snowboarder makes by GPS informations and computes these in the same way as a play console. The number of points achieved is displayed on the arms and back of the jacket. When special tricks are utilised the jacket displays takes on even more striking colours.
The GPS information that is generated through movement is saved and can be evaluated on a multimedia platform to reconstruct the run.
category
Animation
title
1minutetosafetheworld
A Matter of Time
credits
Daniel Patterson, Raphael Schils
film
brief
Create a 1 minute film to save the world.
 
solution
The film is about a bird, that get’s totally confused by the world’s seasons. The year is 2020 and it’s summer. He comes out in his beachwear, but the sun has gone. Instead it starts to snow. He tries to dress up according to the weather, but he fails each time. In the end he gives up.
category
Product Design
title
Seymourpowell
Toast-it Note
credits
Jennifer Craven, Daniel Patterson, Elliott Shiels
brief
Design a tool, appliance or furniture item for the kitchen that improves social interaction between family members.
 
solution
A toaster with four LCD screens (two either side), allowing the consumer to draw a design to ‘avoid being toasted’ so that the drawn design appears on the bread. The result is a personalized piece of toast! This could contain a message, reminder, simple doodle or even a learning exercise.
category
Digital Advertising
title
Coca Cola
Mobile Torch Relay
credits
Mathias Häuser, Daniel Patterson
brief
Advertise a product from a global brand in a way that couldn’t be conceived five years ago, to an audience of your choice.
 
solution
In the lead up to the Olympic Games 2008 Coca Cola holds an interactive competition based on the Olympic torch. At several billboards foot passengers automatically receive a digital torch on their mobile via bluetooth. After taking a picture of oneselve they can relay the torch to any other person. A GPS signal keeps the track of the torch. Once you sent the torch it disappears from your mobile. The torch that has been passed on through the most mobile phones is the winner. All phone users who took part have the opportunity to win one of 200 exclusive Olympic VIP tickets.
category
Media
title
Unicef
It’s a Childs’ Life
credits
Daniel Patterson, Raphael Schils
description
We make a social campaign for Unicef, without showing Unicef – at least in the beginning. The idea is to fake a new tamagotchi, which is advertised in different media. The special or rather the abhorrent about this tamagotchi:
 
 
Instead of feeding a digital pet, the user has to look after a poor boy from Africa. There are different functions on the display, like feeding, medical support or giving love. The tamagotchi isn’t going to be produced in reality, but is downloadable as a widget. People then can play with it for awhile, but shortly after you will be forwarded to a microsite from Unicef.
category
Advertisement in Daily Newspaper
title
Fire Station
It’s in your hands
credits
Daniel Patterson, Raphael Schils
brief
Come up with a campaign to reduce the number of road traffic collisions involving the age groups 17-24 years or a campaign to reduce the number of people killed or seriously injured on the road as a result of these incidents.
 
solution
A series of three adverts lets readers reflect on their own responsibility for their passengers. By turning over the page they crash the car and its occupants into the barrier.
category
Animation
title
Hewlett Packard
Create your world perfectly
credits
Daniel Patterson, Sarah Schmitt
film
brief
Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.
 
solution
A short film shows the worst bugs in our world – the result of what God created within 7 days. It ends with what You may create in less than one day – with an HP workstation.
category
Integrated Campaign
title
UBS Openings
The Long Weekend
credits
Daniel Patterson
film
description
Tate Modern visitors are given the opportunity to create their own work of art through the use of digital billboards. Digital colour patterns are created through hand movements. The colour intensity varies according to the speed of movement. Speed and colour are underlined through the use of sound.
 
 
The artist receives his artwork as an individual PDF document and gets involved with many other media. Selected artworks are simultaneously displayed on the outer wall of the Tate after a daily ranking on the website.
category
Books
title
Handicrafts
Showcase
credits
Daniel Patterson
description
I've built this showcase for my interview with Bucks New University in 2009.
 
 
It includes work from advertising and design, presented on big sedcards. A cd contains recent motion design projects.
copyright © 2011 daniel patterson
contact
daniel@strandet.de
phone: +49 151 15239564
skype: daniel.strandet
 
 
2000-2002
2000-2001
2001-2002
2002-2003
2003-2005
2005
2005-2008
2007-2009
2008
2008-2009
2009
2009
2009-2010
2010
2010

since 2006
since 2010
 
cv
technical college for design / hanover
placement at the celle newspaper
freelancer at the celle newspaper
civilian service in the harz mountains / freelancer at the goslar newspaper
apprenticeship as digital media designer at heinze gmbh / celle
digital media designer at heinze gmbh / celle
digital media designer at lama-design gmbh / luneburg
student at design factory international / hamburg
cannes future lions 3 x shortlist
placement at springer & jacoby / hamburg
art assistant at springer & jacoby
diploma at design factory international, with distinction
student at bucks new university, ba (hons) advertising:creative / high wycombe
the shelf 2010 shortlist, exhibition / london
ba (hons) at bucks new university, first class honours

strandet design, freelance / hamburg
art director at squirrel creative business development / hamburg
 
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